Using blogs is a great way to promote your business, or even make it your business. I use my blogs to convey information about The Law of Success and install Motivation. But I also use it to promote my business opportunity.
The key to blogging, is submitting your blog to Rss feeds such as www.feedage.com and www.feedagg.com. Each time you post a article these feeds will be updated. Feeds help your traffic stay up to date to all of your new content.
The next step after setting up Rss feeds, is to start using pinging software each time you post a new article, and only after you post your new content. A great site to use to ping is www.pingomatic.com
Each time you right a article I suggest posting them to article directories as well. You can just google "article directories" and you will get a ton of choices for you to use. Take your post from your blog, change it up slightly, and post your link within the content. This helps you create back links and also generate some traffic.
Comment on other similar blogs, and leave your link so they can do the same. This helps to also create back links and gets you involved into your current market in the blog world.
Lastly but most important, Post Great Content Daily.
PGCD
Make this your goal! DO NOT COPY content from anywhere, and write unique articles. This is the key aspect to your SEO (search engine optimization) and your blog. Stay fresh and updated, and keep the content coming.